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I’ve never really been the kind of person who fits into just one box.

My academic background started with a Master’s degree in Process Design and Chemical Engineering, where I learned to think analytically, break complex problems into smaller pieces, and look for better ways to make things work.

After several years working in engineering, I found myself drawn back to university — this time to explore the creative side of my personality. I studied Architecture, which gave me a new way of thinking about space, form, materials, and how people interact with their surroundings. It also opened the door to a more hands-on and creative way of working. That eventually led me to start my own business working with natural flowers and leaves, turning them into handmade jewellery and decorative pieces.

From 2016 to 2023, I ran that business myself, growing it from an idea into a small team of six people. I was involved in everything from developing ideas and designing products to creating content, building the brand, working with customers, managing day-to-day operations, and leading my team. Managing people taught me a different side of design — how to communicate clearly, understand different strengths, delegate, solve problems together, and bring people towards a shared goal.

That period also taught me something important: I genuinely enjoy learning new things and figuring out how things work. I’ve always been comfortable starting from zero, learning by doing, and turning a new skill into something practical.

In 2022, I moved to the Netherlands, and that became a natural turning point in my journey. I decided to close my business and use the opportunity to explore a new field — digital design.

Over time, I realised that what I enjoyed most was not simply making things. It was designing experiences, communicating ideas, and bringing something from an initial thought into the real world.

That led me to digital design.

I studied UX/UI Design and later Digital Transformation Design, where I began combining my analytical background with creativity, user-centred thinking, visual design and digital experiences.

Today, I see myself simply as a Designer.

I work across website design & development, content creation, social media management, and floral design & decoration. They may look like very different fields at first, but to me they are connected by the same thing:

I like turning ideas into something people can see, use, feel and remember.

Whether I’m designing a website, creating a visual identity for a brand, planning content for social media, or creating an arrangement from flowers and leaves, I’m interested in the same question:

How can I make this idea come to life in the best possible way?

I’m naturally curious, quick to learn, and happiest when I’m learning something new — especially when I can combine what I already know with a completely different field.

And that’s probably the simplest way to describe what I do.","absoluteBoundingBox":{"x":-2510.0,"y":7940.0,"width":551.0,"height":1872.0},"isolatedAbsoluteRenderBounds":{"x":-2509.62915039062,"y":7946.9091796875,"width":548.985717773438,"height":1862.7724609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,67.0]],"size":{"x":551.0,"y":1872.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About me

I’ve never really been the kind of person who fits into just one box.

My academic background started with a Master’s degree in Process Design and Chemical Engineering, where I learned to think analytically, break complex problems into smaller pieces, and look for better ways to make things work.

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In 2022, I moved to the Netherlands, and that became a natural turning point in my journey. I decided to close my business and use the opportunity to explore a new field — digital design.

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That led me to digital design.

I studied UX/UI Design and later Digital Transformation Design, where I began combining my analytical background with creativity, user-centred thinking, visual design and digital experiences.

Today, I see myself simply as a Designer.

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I like turning ideas into something people can see, use, feel and remember.

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How can I make this idea come to life in the best possible way?

I’m naturally curious, quick to learn, and happiest when I’m learning something new — especially when I can combine what I already know with a completely different field.

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I’ve never really been the kind of person who fits into just one box.

My academic background started with a Master’s degree in Process Design and Chemical Engineering, where I learned to think analytically, break complex problems into smaller pieces, and look for better ways to make things work.

After several years working in engineering, I found myself drawn back to university — this time to explore the creative side of my personality. I studied Architecture, which gave me a new way of thinking about space, form, materials, and how people interact with their surroundings. It also opened the door to a more hands-on and creative way of working. That eventually led me to start my own business working with natural flowers and leaves, turning them into handmade jewellery and decorative pieces.

From 2016 to 2023, I ran that business myself, growing it from an idea into a small team of six people. I was involved in everything from developing ideas and designing products to creating content, building the brand, working with customers, managing day-to-day operations, and leading my team. Managing people taught me a different side of design — how to communicate clearly, understand different strengths, delegate, solve problems together, and bring people towards a shared goal.

That period also taught me something important: I genuinely enjoy learning new things and figuring out how things work. I’ve always been comfortable starting from zero, learning by doing, and turning a new skill into something practical.

In 2022, I moved to the Netherlands, and that became a natural turning point in my journey. I decided to close my business and use the opportunity to explore a new field — digital design.

Over time, I realised that what I enjoyed most was not simply making things. It was designing experiences, communicating ideas, and bringing something from an initial thought into the real world.

That led me to digital design.

I studied UX/UI Design and later Digital Transformation Design, where I began combining my analytical background with creativity, user-centred thinking, visual design and digital experiences.

Today, I see myself simply as a Designer.

I work across website design & development, content creation, social media management, and floral design & decoration. They may look like very different fields at first, but to me they are connected by the same thing:

I like turning ideas into something people can see, use, feel and remember.

Whether I’m designing a website, creating a visual identity for a brand, planning content for social media, or creating an arrangement from flowers and leaves, I’m interested in the same question:

How can I make this idea come to life in the best possible way?

I’m naturally curious, quick to learn, and happiest when I’m learning something new — especially when I can combine what I already know with a completely different field.

And that’s probably the simplest way to describe what I do.","absoluteBoundingBox":{"x":-3301.0,"y":7940.0,"width":551.0,"height":1872.0},"isolatedAbsoluteRenderBounds":{"x":-3300.62915039062,"y":7946.9091796875,"width":548.98583984375,"height":1862.7724609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,67.0]],"size":{"x":551.0,"y":1872.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About me

I’ve never really been the kind of person who fits into just one box.

My academic background started with a Master’s degree in Process Design and Chemical Engineering, where I learned to think analytically, break complex problems into smaller pieces, and look for better ways to make things work.

After several years working in engineering, I found myself drawn back to university — this time to explore the creative side of my personality. I studied Architecture, which gave me a new way of thinking about space, form, materials, and how people interact with their surroundings. It also opened the door to a more hands-on and creative way of working. That eventually led me to start my own business working with natural flowers and leaves, turning them into handmade jewellery and decorative pieces.

From 2016 to 2023, I ran that business myself, growing it from an idea into a small team of six people. I was involved in everything from developing ideas and designing products to creating content, building the brand, working with customers, managing day-to-day operations, and leading my team. Managing people taught me a different side of design — how to communicate clearly, understand different strengths, delegate, solve problems together, and bring people towards a shared goal.

That period also taught me something important: I genuinely enjoy learning new things and figuring out how things work. I’ve always been comfortable starting from zero, learning by doing, and turning a new skill into something practical.

In 2022, I moved to the Netherlands, and that became a natural turning point in my journey. I decided to close my business and use the opportunity to explore a new field — digital design.

Over time, I realised that what I enjoyed most was not simply making things. It was designing experiences, communicating ideas, and bringing something from an initial thought into the real world.

That led me to digital design.

I studied UX/UI Design and later Digital Transformation Design, where I began combining my analytical background with creativity, user-centred thinking, visual design and digital experiences.

Today, I see myself simply as a Designer.

I work across website design & development, content creation, social media management, and floral design & decoration. They may look like very different fields at first, but to me they are connected by the same thing:

I like turning ideas into something people can see, use, feel and remember.

Whether I’m designing a website, creating a visual identity for a brand, planning content for social media, or creating an arrangement from flowers and leaves, I’m interested in the same question:

How can I make this idea come to life in the best possible way?

I’m naturally curious, quick to learn, and happiest when I’m learning something new — especially when I can combine what I already know with a completely different field.

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